READING ROOM

The Psychology and Power of Pricing in Luxury Retail: Why It’s Never Just About the Price Tag

Discover how luxury pricing works, real-life examples from top brands, and why luxury retail teams must be trained in the psychology of premium pricing.

Pooja Sharma Kautia

Jun 93 min read

Luxury Clients & Price: What Really Influences Their Buying Decisions

Inside the Client’s Mind: How Ultra-High-Net-Worth Clients Think About Price

Explore the psychology of affluent clients in luxury retail and how pricing influences their perception, loyalty, and purchasing power.

Pooja Sharma Kautia

May 293 min read

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