"To create something exceptional, your mindset must be relentlessly focused on the smallest detail."
- Giorgio Armani
ARMANI
A name which became the first choice among the Hollywood stars for its sharp suits and neutral colors, was a dream of Giorgio Armani, the man behind the success and vastness of this brand.
Giorgio Armani was born on July 11, 1934 in Italy. He pursued his studies to become a doctor and then realized his heart lies somewhere else. He dropped out of university and went to work as a buyer at La Rinascente, a famous department store in Milan.
Later, he joined the staff of Nino Cerruti as a designer. With the encouragement of his friend Sergio Galeotti, Armani launched his own brand Giorgio Armani s.p.a in 1975 with his friend Sergio as partner.
When quizzed Armani best described his approach to fashion as: “I was the first to soften the image of men, and harden the image of women. I dressed men in women’s fabrics, and stole from men what women wanted and needed—the power suit.”
Armani continued to fly with wings of different brands and inspires all of us with his creations.
FACT FILE
Founded in 1975
Founders: Giorgio Armani & Sergio Galeotti
Country of Origin: Italy
Famous for: Men & Women Suits
Moment of Fame: "1980's movie American Gigolo" which starred 'Richard Gere' in lead role.
The crisp suits worn by the lead actor became the first choice of Luxury Fashion all over the world.
There was no looking back for Armani after that and he continued to shine and launch his various Fashion Brands and also ventured in the world of Luxury Lifestyle with Armani Cafe, Armani Casa and Armani Hotel.
List of Brands
Fashion Labels
1. Giorgio Armani Privé
2. Giorgio Armani
3. Armani Collezioni
4. Emporio Armani (including EA7)
5. Armani Jeans
6. Armani Junior
7. Armani Exchange
Luxury Lifestyle
1. Armani Cafe
2. Armani Casa
3. Armani Dolce
4. Armani Fiori
5. Armani Hotel
Information & Image Courtesy: Biography.com, Britannica.com, Harpersbazaar.com