How to Impress a Luxury Client Within 30 Seconds

You have 30 seconds. That’s it.

That’s how long it takes for a luxury customer to decide whether you’re trustworthy, polished, and professional—or not.

Here’s how to make sure their first impression is a lasting one:

1. Dress the Part

Luxury clients notice details.

Wear neutral tones, polished grooming, clean shoes, and a subtle fragrance. Less is more—your look is your pitch.

2. Move with Intention

Stand tall. Walk confidently. Maintain warm eye contact and an inviting smile. Never hover or interrupt a client browsing.

3. Say It Right

Don’t say:“How may I help you?” or “Are you looking for something in particular?”

Instead, try one of these more refined, service-oriented openings:

“Welcome to [Brand]. My name is [Name], and it’s my pleasure to assist you today.”
“Good afternoon, I’m [Name]. If I can help in any way, I’m here for you.”
“Welcome! Love your style—are you shopping for something special today?”
“It’s lovely to have you with us. I’m [Name], happy to help whenever you’re ready.”

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